The Lions' Run
Belly Band (for a publishing galley), Letterhead, Mailing Label and Digital Ad
In the publishing world, galleys (advance copies of a book) are sent to reviewers, booksellers, and librarians to generate pre-publication buzz for new titles.
In this instance, New York Times bestselling author Sara Pennypacker was promoting her new book The Lions’ Run, and it needed a Belly Band to start…
type:set got to work emphasizing Balzer + Bray’s marketing messaging by highlighting the books beautiful cover art.
…this is looking so great!
Project Manager
Letterhead + Mailing Label
Accompanying the belly wrapped galley was a personalized letter (built as an editable Google Doc) from Balzer + Bray to each recipient. The package’s mailing label teased of it’s being a special delivery!
Digital Ad
With the galley packets on their way via snail mail, Publisher’s Weekly featured a digital ad online which flooded the internet with news of The Lions’ Run release.
As much as we love the approved design, this would have been killer!
