Bolster USA
DIgital Advertising and Leave Behind Brochure
Bolster delivers a streamlined renovation process bringing radical transparency to renovation.
type:set delivered a digital ad campaign to bolster their presence in the New York renovation market and followed up with a slick leave-behind in the form of a square brochure.
DIGITAL ADVERTISING
Pixel dimensions: 728×90 (top), 300×600 (left) and 300×250 (right)
Brick Underground ad takeover (ads highlighted).
ALTERNATE DESIGNS
Sometimes it helps to see what designs clients DON’T approve…
In the end, Bolster landed on a bold graphic approach to their campaign—using punches of blue as overlays to make their advertising pop—and we couldn’t be happier with their selection. But there is something to be said about the beauty of these airy designs they rejected. The use of white in the layouts highlighted the tagline and would have made the ads nestle in the site in a sophisticated almost three-dimensional way.
BROCHURE
4-page, 4-color leave behind marketing brochure.
