Marvel

Booklet, Promos and Advertising

“I adore this.”

Vice President, Marketing

Is there any better way to promote Marvel Press’ Book Program for Young Readers than with a comic book inspired marketing booklet featuring a fold out poster?!

We couldn’t think of one, we thought it was a great idea and so did our target audience. The booklet was so well received, it was revamped a second time with a different cover— this time featuring Hulk!

booklet

A sampling of inside spreads

PROMOS

“This is killer awesome.”

In 2010 Marvel published a children’s storybook series in which the origins of various super-heroes were “unmasked”. In response, this promotional die cut mask with elastic band featuring the duplicity cover art, was first unveiled at Comic Con San Diego 2011 and then re-released at Comic Con New York.