LEAF Vodka

Branding and Marketing Collateral

Vodka is America’s favorite spirit, but with the category as saturated as it is is, how do you set apart a new product in a sea of competitors?

You start with compelling messaging and couple it with a design aesthetic that drives it home: minimal, clean, award-winning and beautiful.

ADVERTISING

print, full-spread

LEAF Vodka focused on educating consumers regarding the importance of water in the vodka distilling process. From this need, an advertising campaign was born:

“better water makes better vodka.”

train platform kiosks

bus shelter kiosks

print, half-page

print, quarter-page

Utilizing different water sources to create two individual and unique flavor profiles, LEAF Vodka’s Rocky Mountain Mineral Water is distinctly more savory than it’s Alaskan Glacial Water counterpart. As a result, we challenged consumers to “taste the difference water can make” for themselves, and in doing so, drove the consumer successfully to both product skus.