LEAF Vodka

Branding and Marketing Collateral

print advertising (two-page spread)

Vodka is America’s favorite spirit, but with the category as saturated as it is is, how do you set apart a new product in a sea of competitors?

You start with compelling messaging and couple it with a design aesthetic that drives it home: minimal, clean, award-winning and beautiful. LEAF Vodka focused on educating consumers about the importance of water to the vodka distilling process. From this need, an advertising campaign was born: “better water makes better vodka.”

ADVERTISING
print (half page)
print (quarter page)

Utilizing different water sources to create two individual and unique flavor profiles, LEAF Vodka’s Rocky Mountain Mineral Water is distinctly more savory than it’s Alaskan Glacial Water counterpart. As a result, we challenged consumers to “taste the difference water can make” for themselves, and in doing so, drove the consumer successfully to both product skus.

LINTRICAL POSTCARD

Lenticular effect of postcard featuring both vodka skus.

Postcard (front and back) and mailing envelope.

digital e-vite

billboard (concept)
train platform kiosks
bus shelter kiosks
WEBSITE

A responsive website seen here with both desktop and tablet views.

SOCIAL MEDIA 

Facebook

Twitter

COLLATERAL

sell sheet (Front and Back)

tent card

cocktail card

BROCHURE

Front, inside spread and back

ADVERTISING

(Concepts for full page spread)

Advertising concepts for LEAF Vodka each featuring one of the product skus: Rocky Mountain Water (top) and  Alaskan Glacial Water (bottom).