Your Feminist Friend
Logo, Brand System, Website and Social Media
Whether you’re a fledgling feminist, a seasoned one, or just feminist-curious, Your Feminist Friend wants you to:
But how do they get the conversation started? Stellar marketing with intentional design. We began with competitive research that lead to informed and thoughtful graphic choices that we feel, and more importantly the client feels, embody the importance of such a monumental social movement.
Design Elements
Our client wanted the brand to be confident and approachable—to feel empowering, inspiring and always friendly. So we contrasted edgy graphic treatments and imagery with a bold color palette that offset nicely against the feminine illustrative quality of the logo and mark.
LOGOTYPE, TAG LINE + AVATAR
Logotype (primary)
Tagline
Avatar
GRAPHIC ELEMENTS + STYLING
WOW! So impressed with your work! Can’t wait to discuss! Great job!
Founder
ICONOGRAPHY
Clean, outlined and formatted in supporting brand palette
COLOR PALETTES
Primary, Secondary and Supporting palettes
Website
A one pager website with navigation jumping to sections via custom anchor points, serves as Your Feminist Friend’s primary marketing tool, allowing the client to introduce themselves, their services and allow users to easily engage with the brand.
This. Is. AWESOME! I love it. The iconography, the torn edge… [this] is so exciting! Thank you, thank you, thank you!
Founder
We introduced our client to the world with a pleasing headshot, engaging interactive elements and arresting feminist quotes
User conversions are always the goal, so we kept the forms clean and easily digestable and supported them with pleasing call to actions
Social Media
BlueSky
