PlayTivity Early Learning
Logotype (refining), Brand System, Website, Collateral Materials and Social Media
Located in the heart of the Hudson Valley, PlayTivity is the newest and most innovative preschool and childcare classroom with a unique keystone innitiative:
child-led, adult supported, learning through play.
But how do we convey that visually in their brand? We made thoughtful and intentional choices that reflected nature and the movement of play.
Design Elements
We selected cheerful and organic color palettes (inspired by nature and literature), refined a logo and chose supporting graphics and photography that reflect nature and play.
LOGOTYPE, TAG LINE, BADGE + AVATAR
Logotype (primary)
Tagline
Badge
Avatar
PHOTOGRAPHY
Stock photography was the only option as PlayTivity entered it’s first year of business. We selected images that were candid in feel, did not feature faces or full bodies of children and showed organic forms of play (preferably outside)
ICONOGRAPHY
We selected marks that were whimsical and kid-centric in feel, but still modern, informative and clearly conveying their unique usage case.
(Styled here in Accent Palette Purple)
COLOR PALETTES
Primary, Accent and Supporting palettes.
We derived inspriation for the PlayTivity palette from Barbara Cooney’s celebrated Miss Rumphius.
Design Samples
FORMS
Registration Form (Digital)
Built and styled as a Google Doc
Interest Form (Print)
Interactive PDF
Interest Form (Online)
Built and styled as a Google Form
ONE PAGERS
Provided as interactive PDFs and available as downloads from the PlayTivity website.
I have looked it over on both phone and laptop and LOVE it!
Founder
EMAIL SIGNATURE AND SOCIAL MEDIA
EMAIL SIGNATURE
Built in Gmail
SOCIAL MEDIA
Facebook Header and Avatar
ENROLLMENT PACKET
Branded Checklists, Forms and informative One Pagers.
Each built in PlayTivity’s Google Workspace as Google Docs.
PARENT HANDBOOK
Built using an interactive and customized PlayTivity Google Doc template.
