Dstillery (formally Kreeno)

Branding

Kreeno Logo (concepts)

Kreeno was the first company to look at the complete consumer journey—both digital and physical—to build custom audiences and activate targeted advertising across any device.

But how do you represent that in a logotype or mark? We started with graphics that were evocative of “hitting a target” and “merging data points” in a techy and contemporary aesthetic.

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ADDITIONAL KREENO CONCEPTS

As logo explorations continued, so did the company’s marketing strategy. The naming structure evolved and became Dstillery.

The goal was to create a mark evocative of a targeted audience and to do so playfully. Ta da! A funnel with a data point was created to nestle perfectly within the logotype.

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ADDITIONAL EXPLORATIONS