INTL•FCStone

Logo and Advertising

“Money talk” is complicated and often boring, but working on this logo and advertising campaign was not.

How do you create a contempory logotype and minimal mark, evocative of an expansive product catalog, without interfering with an already established color system?  You use the “spectrum” (representing products) color bar offering a beautiful and graphic way to differentiate products in advertising and collateral materials by color (see advertising concepts below).

reversed (knocked out)

two-color

 

ADDITIONAL LOGO EXPLORATIONS

Later, the spectrum grounded a robot representing INTL•FCStone’s (known now as StoneX) competitors in a print ad.

ADDITIONAL ADVERTISING CONCEPTS

(full-page concepts)