INTL•FCStone

“Money talk” is complicated and often boring, but working on this logo and advertising campaign was not.

How do you create a contempory logotype and minimal mark, evocative of an expansive product catalog, without interfering with an already established color system?  You use the “spectrum” (representing products) color bar offering a beautiful and graphic way to differentiate products in advertising and collateral materials by color (see advertising concepts below).