GDSI

Brand System, Website, Collateral Materials and Social Media
WEBSITE

GDSI came to us with 30+ years of experience solving software development challenges and inefficiencies in the Professional Services industry.

They had an established logo and color palette but needed a cohesive brand system. Using the existing website design they loved (with a light refresh applied) we created a solid brand identity.

Sometimes that happens. Our solutions don’t always involve starting a brand from inception. Sometimes we’re asked on board to fan a spark into a design fire. So what does that look like? For GDSI, we expanded on a color palette and illustration library, created a typography hierarchy, an icon catalog and left the logo ALONE. 

Graphic Elements

How do you take existing graphic elements the client loves and use them to create a solid and cohesive brand system? You enhance, enhance, enhance—by extending their color palettes, spot illustrations, iconography and font families.

SPOT ILLUSTRATIONS

The content of our selections was ambiguously corporate and formatted in the GDSI color palette

ICONOGRAPHY

Static and Animated

TYPOGRAPHY

Font families and their hierarchy.

COLOR

Primary and Secondary palettes.

Brand System

The system utilizes a 1/3-to-2/3 grid ratio featuring all graphic elements:

1. Logotype
2. Asymmetrical Background Fill
3. Spot Illustration
4. Typography
5. Spot Illustration (large)

The first 1/3 ratio of the grid is reserved for non-variable content such as the Logotype (top right whenever possible), non product-specific Spot Illustrations (housed in a floating white circle) and the Asymmetrical Background Fill (lightest blue). The second 2/3 of a layout features product specific content such as appropriate product labeling, supporting Spot Illustrations and messaging.

Design Samples

STATIONERY

Letterhead, Postard and Mailing Envelope

LETTERHEAD

First and second page (provided as working WordDocuments)

CARD

Front and inside (concept)

MAILING ENVELOPE

Size: A6 (concept)

PRESENTATION DECK

A working PowerPoint deck, fully editable by our client.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

NEWSLETTER

Front cover (left) and inside pages (right)

Created as an editable WordDocument, updated by the client with each new issue.

SELL SHEETS

Featured on their website as digital downloads

SOCIAL MEDIA

LinkedIn posts highlighting product specifics