GDSI 2.0
NEW Brand System, Website, Sell Sheets, Stationery and Social Medianew LOOK!
GDSI first came to us in 2022 to define a Brand System with a goal of making it more cohesive.
After years of successful partnership, GDSI entrusted us with evolving their look into a more sophisticated, clean and “grown-up” Brand.
We said goodbye to dated illustration styles, selected a more refined, tech-centric color palette and embraced the sophistication of “white space.”
Graphic Elements
SPOT ILLUSTRATIONS
Moving away from the Corporate Memphis illustration style in lieu of clean, abstract graphics made things instantly more modern and the lack of literal product representation also meant that updating (and extending) the illustration catalog was infinitely more efficient.
We went from dated… to sleek!
TYPOGRAPHY + COLOR
Extensive Competitive Research yielded undeniable findings that made for confident Font and Color Palette selections.
FONTS + HIERARCHY
New selections, more appropriate for the Legal + Tech fields, move away from display fonts towards highly legible timeless fonts.
PALETTES + GROUPINGS
Color palette updates reflect more contemporary blue + gold combinations with sophisticated muted supporting palettes.
“Very impressive. Love this.”
ICONOGRAPHY
Iconography remains mostly unchanged but were updated to reflect new color palettes and housed in modern circles. Although graphics remained unchanged all animated components were removed further supporting a more sleek aesthetic.
Marketing Collateral
SALES SHEETS
Designs leverage color to differentiate between product categories and are available for download on the GDSI website on each of their corresponding web pages
STATIONERY
Business Card and Letterhead
Business cards were printed by moo.com (a type:set favorite!) while Letterhead was provided as working Microsoft WordDocs.
INTERNAL DOCUMENTS
Utilizing GDSI Letterhead
Providing documents as working WordDocs allowed GDSI to update them internally, to their specifications, without the need of our support.
PRESENTATION DECK
A working PowerPoint deck, fully editable by GDSI
Digital Marketing
SOCIAL MEDIA: POSTS
Using an extended color palette for Social, LinkedIn posts advertise new product launches and GDSI initiatives
SOCIAL MEDIA: LINKEDIN HEADERS
Branded headers for both the company and founder LinkedIn pages, further the brand’s aesthetically cohesive social media presence
type:set invites you to explore the GDSI website yourself—
we’re proud of the solutions we created.
