Disney•Hyperion

Advertising (print) and Promotional Give-Away

Full-page advertisement (print) for The New York Times

How do you grab the attention of young readers and parents alike? Unabashed cuteness goes a long way…

Many times at Disney Publishing Worldwide, advertising an imprint begins long before the book is even printed, let alone released. So how do you create engaging dynamic promotional materials to stir up anticipation? More often than not, you get creative with the only thing you may be given by the book designers… a book cover layout that sometimes may not even be in color!

Publications included:

  • Publishers Weekly
  • Family Fun Magazine
  • The New York Times
  • Boys’ Life Magazine
  • Justine Magazine

Various Disney Publishing Worldwide, full-page print ad campaigns, each featuring a unique Disney•Hyperion publishing title.

Son of Neptune

“Looks fantastic! Very slick [and] it’s so gorgeous and eye-catching! They all LOVED it, as do I, so thank you for working [with our] nitpicks to make this work!”

Associate Director, Brand Marketing

When An advertising campaign and promotional piece announcing the Son of Neptune book release by New York Times #1 best-selling author Rick Riordan, part of the Disney•Hyperion publishing program.

Publications included:

  • Publishers Weekly
  • Family Fun Magazine
  • The New York Times
  • Boys’ Life Magazine
  • Justine Magazine

Full-page (above) and half-page (below) “Meet the New Demigods” print campaign. 

PROMOTIONAL GIVE-AWAY

Spot illustration (detail) featured on promo