Combined Insurance

Brand Refresh
Product Brochure (8-page)

When Combined Insurance embarked on a Brand refresh the goal was simple: everything should reflect their mission to make things easier.

The design system wrangled a lot of elements into an attention grabbing aesthetic that highlighted easily digestible messaging. It was a MASSIVE project, but one that created a modern, friendly and clearly designed system they could implement globally.

Graphic System

AT A GLANCE

We created this one pager—a cheat sheet of sorts—listing directives and guidelines for correctly implementing the system and graphic elements. 

CHEVRON
The Chevron (always formatted in green and remaining in the same proportion (reflection) as that of the Carrot) is used as a directive device housing and/or pointing towards pertinent information.   
CARROT
Similar to the Chevron, the Carrot ticker also points towards first-tier information by sliding vertically up and down within a layout and always being placed above a full-bleed image or solid fill.  
DESCRIPTOR BAR
Standard and stacked versions for the United States shown above. 
ICONS
HEALTH
MEDSUP
ACCIDENT
DISABILITY
LIFE
These graphics (seen here as standard Product Buttons) represent Health, Accident, Disability, and Life products.

Design Samples

(not to scale)
WORKSHEETS

Printed two-color using black + 1 PMS color

Disability product, double-sided Worksheet (front and back shown).

FLYERS

Accident product, double-sided Flyers (front and back shown)

Examples utilize 2/3 to 1/3 photography/content ratio (above) and 1/4 to 3/4 header/content ratio (below) on the front.

FOLDER

Front cover, inside with Business Card holder (die-cut) and back cover shown

BROCHURES

8-page product Brochures

Front covers (above) for Health, Accident, Disability and Life products (l to r). 

Disability product brochure (example shown) utilizes 2/3 to 1/3 photography ratio on cover and 1/3 to 2/3 photography ratio guts.

Style Guide

This 84-page Style Guide (including 40+ pages of design samples) is a clear, easy-to-use resource informing employees and business partners on how to use and apply the Combined Insurance Brand. The correct decisions—in behaviors, images, fonts, logos, and colors—help present the Brand in the most favorable way possible and serves as a guide to make those decisions easy.

Presenting a clear, consistent message helps customers better understand what a Brand does and ensures a unified and compelling message.

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