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Sharp Electronics

Advertising (concept)

SHARP Electronics makes TVs. Really, REALLY, great TVs — that are bigger, brighter and crisper than anything else on the market. But how do you convince a sea of consumers that? Blatant brand sex appeal.

An advertising campaign highlighting specific proprietary features, created during a concept branding exploratory utilizing the SHARP “S” as a graphic element in a 3D world.

“Bravo—the work was very well received. We have a little more to do, but [Sharp] was blown away…”
President & CEO