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LEAF Vodka

Branding and Marketing

print (two-page spread)

Vodka is America’s favorite spirit, but with the category as saturated as it is is, how do you set apart a new product in a sea of competitors? You start with compelling messaging and then couple it with a design aesthetic that drives it home: minimal, clean, award-winning and beautiful.

LEAF Vodka focused on educating consumers about the importance of water to the vodka distilling process. From this need, an advertising campaign was born: “better water makes better vodka.”

advertising

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Utilizing different water sources to create two individual and unique flavor profiles, LEAF Vodka’s Rocky Mountain Mineral Water  is distinctly more savory than it’s Alaskan Glacial Water counterpart. As a result, we challenged consumer’s to “taste the difference water can make” for themselves, and in doing so, drove the consumer successfully to both product skus.

billboard (concept)

train platform kiosks

bus shelter kiosks

website

 

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sell sheets

 

 

 

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cocktail card

 

 

 

brochure