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INTL•FCStone

Logo and Advertising

reversed (knocked out)

two-color

 

“Money talk” is complicated and often boring for me, but I loved working on this logo and advertising campaign.

The “spectrum” color bar of the logo worked beautifully with the website and offered a graphic way to diferentiate advertising and collateral materials by color, that were subsidiary specific (see advertising concepts below).

other designs

advertising

 

Later, the spectrum grounded the robot representing INTL•FCStone’s competitors in a print ad.

 

 

alternate campaign (full page concepts)