INTL•FCStoneLogo and Advertising
reversed (knocked out)
“Money talk” is complicated and often boring for me, but I loved working on this logo and advertising campaign.
The “spectrum” color bar of the logo worked beautifully with the website and offered a graphic way to diferentiate advertising and collateral materials by color, that were subsidiary specific (see advertising concepts below).
Later, the spectrum grounded the robot representing INTL•FCStone’s competitors in a print ad.
alternate campaign (full page concepts)