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Logo and Advertising

reversed (knocked out)



“Money talk” is complicated and often boring for me, but I loved working on this logo and advertising campaign.

The “spectrum” color bar of the logo worked beautifully with the website and offered a graphic way to diferentiate advertising and collateral materials by color, that were subsidiary specific (see advertising concepts below).

other designs



Later, the spectrum grounded the robot representing INTL•FCStone’s competitors in a print ad.



alternate campaign (full page concepts)