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Chicago Midwinter Dental Conference (microsite)


Everyone hates going to the dentist, but hopefully they don’t hate these promotional pieces for Hu-Friedy’s Performance Zone booth!

A direct mail and digital campaign advertising Hu-Friedy’s presence at the 2013 Chicago Midwinter Dental Conference, began with a simple postcard and banner ad (both below) that each drove people to a micro-site (above) where users entered for a chance to win a Keurig Coffee Maker, and in doing so, provided valuable data for Hu-Friedy.



banner ad